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MIXED ETHNICITYLOGOMANIAREALITYECCENTRICITY
WORKING-CLASS
ANTI-CONFORMISM
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EMPOWERMENT
CREATIVITY
OPPOSITION
ACCEPTANCE
90s HIP-HOP
STREETWEAR
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A NEW LINE ADDRESSED TO BOLD WOMEN
bringing lingerie
from UNDERwear
to OVERwear
A NEW LINE ADDRESSED TO BOLD WOMEN
bringing lingerie
from UNDERwear
to OVERwear
we want women to feel unapologetic and shameless of what you want to be
THE NEW CLIENT
Unafraid to be real and shows it through her fashion styles, confusing people and proving them wrong
She admits not being perfect and having vices, showing her raw side, affirming her sexuality
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NEW POSITIONING
DISCOVER THE NEW
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